A great silver lining about today’s job market and the current economic recession…

An article posted yesterday on Fistful of Talent titled: Where are all the Qualified Candidates? Aren’t We in a Recession?, states that HR and recruiters have a significantly harder time finding key talent in markets like today’s. There is a great explanation why, which basically revolves around the tendency for people to ”stay put” in times of uncertainty.

This just solidifies why 2 great techniques for tapping into today’s unadvertised job market (growth opportunities and direct mail campaigns) can be more powerful than ever for the job seeker.

Equally compelling is the fact that in a recession where its more difficult to compel talented professionals to make a move, job seekers have more negotiation power for key positions.

Powerful stuff.

In part one, I shared with you the benefits of creating your own “A” list of target companies. I also provided you with two examples of gathering research. Today’s article outlines what to do next in steps 3 through 5.

Tip #3: Create an Abundant List
The general rule of thumb is: the smaller your geographic parameters are, the more you really need to dig to add anyone and everyone that meets your career focus parameters to your list. If your list is too small, you minimize your responses. Try to begin with 30 to 50 companies, ideally.

Conversely, you may develop over 150 potential company picks in your industry of choice. If this is you, then consider sending your mailings out in phases or hiring a printer (I like Insty Prints) to help you with your mailings.

At Jobbait.com, you can find a “do-it-yourself” direct mail campaign kit for $150. If your list is large, you owe it to yourself to invest in this manual – it will save you a ton of time and money.

There is another industry school of thought that touts concentrating on just a few companies at a time. If you are highly specialized or not in a hurry and are willing to invest in learning about and networking with key decision makers in each of these companies, then I would agree this method is also effective.

Tip#4: Get to the Decision Maker
Sending all of your correspondence to the human resource department will get you far less valuable connections and interviews – primarily because unless HR has been handed a job description that closely matches your qualifications at the exact time you send them your resume, they are probably not going to show you much interest.

So, don’t gamble your confidence away! Though rarely you might hit the jackpot, these just aren’t very good odds. Get to the decision maker… the person two to four levels above your ideal position that is going to be interested to hear about your successes in productivity, profitability and problem solving.

No offense to my human resource friends that serve a valuable and honorable function.

Tip #5: Follow Up
You have to be prepared to follow up with a phone call once you have sent out your correspondence.

I know, you are thinking, “but it is so uncomfortable to follow up with someone I don’t know and ask them for a job!” Good news! You don’t have to (and shouldn’t) come right out and ask them for a job.

As a professional, one of the things you must do in your job is learn the basics of networking. We ALL have to do it, so let’s discuss for a moment the value of learning how to network in a way that is comfortable and breeds confidence.

Here is a technique that I use: when I network, I think about it in a way that does not put undue pressure on the outcome of the situation (I don’t like pressure)!

In other words, when you follow up, don’t set yourself up by rationalizing that the only acceptable outcome is a job interview. Here is your realistic goal: to make an introduction, either personally or via voice mail that you feel good about. That’s it. When you go on a first date, do you berate yourself that no one got married at the end of it? Of course not! So just take a deep breath and give the situation a chance to materialize into something positive.

Okay, so here is how to leave a nice message you can feel good about. Try something like this: “Hi this is ____, perhaps my name sounds familiar – I sent you some correspondence last week and indicated I would be following up with you. It’s Wednesday, 10am and I will be in the office all day. Please feel free to call me back at ____ and I look forward to hearing from you. Thank you.”

This is a nice general introduction. Not too short and not too long.

If you connect with your contact live, this is even better! Say hello, inform him or her why you are calling and then share what you specialize in. Perhaps you increased revenue in your division by 57% last year, you are a turnaround expert or you just led your corporation through a very successful merger. Whatever your latest and greatest achievement is, this is what you lead with.

State your achievement in just a sentence or two and then say that you greatly admire their company and for these reasons you wanted to introduce yourself and find out if he/she might have an interest in learning more. This structure concentrates on your quantifiable achievements and is, in short, flattering…a recipe for success!

Using these simple tips will put your job search focus in order and allow for a smooth transition from one objective to the other so in no time at all you will have garnered positive results from your ideal companies!

Hot-off-the-press from Jobbait.com:

If you’re considering moving to a recession-proof area, this may help you.  6 cities (metro areas) are recession-proof according to our analysis of the latest BLS data available on November 23, 2008:

1. Merced, CA
2. Grand Junction, CO
3. Billings, MT
4. Laredo, TX
5. Kennewick-Pasco-Richland, WA
6. Morgantown, WV

Another 29 are almost recession-proof.

To sign up (for free) to see all 35 recession-proof cities, including the total number of new jobs by specific industry in the last 12 months, go to www.jobbait.com.

I have heard this question repeatedly in the last 60 days. Certainly there is a valid reason for my clients asking it – after all, there are mass layoffs going on every day and the news is gloomy at best. Hope for the future is what most are hanging their hat on and that message is loud and clear: every body…FREEZE!

Are there any benefits to holding your breath to see “what happens next?” I don’t know. I think people who are high achievers usually bulk at this mentality and I think it sends the general wrong message.

Here are several things I do know:

• Companies are still growing.
• Companies still have problems that YOU can solve.
• Millions of jobs are still being advertised every day…..you just don’t hear about them on the news.
• If your competition isn’t up to bat it’s a good time for you to be.
• Millions of people have landed wonderful job opportunities in “bad” job markets before.
• Learning the strategies to penetrate jobs that are not advertised lead to more interviews and bigger offers.
• A resume that sends the right marketing message will get you interviews – especially in times when companies really have urgent needs.
• History is heavy laden with scores of successful people rose out of adverse conditions and situations to achieve great things.
• Some of the best opportunities are developed in the worst of times.

I could go on, fortunately.

Now not all of us are optimists. I happen to be one, as you might already know from reading my posts. I like to concentrate on the positive.

There are those out there though who would call themselves “critical thinkers” wanting to poke holes in my approach. Or maybe you have been fired or laid off – and these points only serve to fuel your anger and frustration.

Well, the facts are that the above statements ARE facts, that looking through the lens of critical analysis is dangerously limiting to your job search success and that anger and frustration over a layoff or letting go is normal in ANY job market and needs to be overcome regardless.

We all must take responsibility for how we process and what we do with the information we allow into our hearts and minds.

So why not look for your next best position right now? Why not decide today that the media is not going to control the way you think and feel. Why not turn off the TV and simply stay focused on the markets that are growing and the plan and strategy that is going to work best for you right now? There really isn’t ever a perfectly “right time” to do anything. I picked the worst time to start up my business – financially, family wise, etc… but my window of opportunity was there so I took it. Risk and all and I never looked back.

A friend of mine who coaches C-Level executives through career transitions recently shared with me that most of his clients were holding off until the New Year to take action. That is, except for one. And that one client, he said, was experiencing amazing results and landing multiple interviews.

The choice is yours.

Dave was an attorney with a big law firm. His dream was to move into a corporate counsel role with a big corporation. When he first hired me to write his resume he spent a lot of time telling me about how underappreciated he was at his current firm.

When we would brainstorm ideas on how he could transition into his chosen industry he constantly repeated that he “already tried that.” In fact, Dave spent a lot of time shooting down most ideas I knew would help him tremendously.

When we talked about job search strategies he shared with me he didn’t have any time. “Surely you understand,” he would say.” I am an attorney and I work incredibly long hours. Plus I have a family.”

When we discussed his salary goals he said he had to make at least 30% more than what he currently made to “justify the move.”

When I asked him why he had been fired from his last position he said that he and one of the partners could not get along. He refused to elaborate.

Despite the building complexities Dave was creating for himself, he maintained he wanted to be in a new position in less that 60 days. When I attempted share with Dave that it appeared that he was neither ready nor willing to do what it would take to move forward – he simply ignored my comments.

Dave never did make his corporate counsel move. He took a job with another firm…. A job that a recruiter had called to pitch him over the phone. It was the first and only opportunity Dave ever explored.

The story above illustrates how brilliant professionals can undermine their own career progress through not taking responsibility for their job search goals.

And then there was Brian.

Brian hired me as a career coach during a major transition in his life. He drove all the way from Houston to San Antonio to meet with me in person and discuss his situation.

He was a SVP for a mid size company in Houston and he was really ready for a CMO position with a large firm. He had done his research and picked two industries he was interested in exploring further.

He knew he had one chance to make a great first impression and he wanted to do it right. He wanted help researching particular companies, identifying what job search strategies would give him the most leverage and he wanted to make sure his resume was written to best position him for a CMO title.

I will always remember how positive Brian was. He always seemed to see the glass as half full. He took responsibility for his ultimate success and he stayed focused on the strategies I showed him to get quality interviews. He knew the power of a team approach.

Brian was busy and had a family too, but he made his career transition a priority during that window of time.

He landed several high quality interviews and accepted an offer from a company he was truly excited about – at the compensation level that met his goals. It didn’t happen overnight but it did happen within four months of our working together.

One of his goals was to work out of his home one day per week. With the coaching I gave him he successfully negotiated this into his compensation package.

Brian invested in himself and in his career move because as he put it, he knew that “for every $100 he put in he would get $1000 back.”

Brian was willing to listen. That was not true for Dave.

Being “successful” has so much to do with one’s mindset. And coupled with an industry expert’s guidance, moving forward happens much more quickly and easily.

So if you want to get yourself and your job search “unstuck” it’s a wise move to first make sure you are committed to doing what it takes to reach your goals before you hire a career coach or resume writer. However once you are certain about your commitment to your own success, these partnerships can make getting there faster and easier, and your confidence, clarity and motivation will soar.

One of the wisest things you will do in your job search is learn the best non-traditional job search methods that fit your particular goals.

One method (and it happens to be my favorite – read on to find out why) is finding and following up on what I like to call corporate growth opportunities.

Growth opportunities are windows when a company is experiencing some form of growth. These can include moves, expansions, launching new products or services, mergers or acquisitions, awards and new rounds of venture capital funding, just to name a few.

Because of the fact that in so many cases when a company is experiencing a major change and/or growth there is a hiring need, it is truly a perfect time for YOU to make an introduction!

A few of the benefits you will enjoy when you capitalize on growth opportunities are:

• You set the pace for leadership and control vs. answering an ad, which positions you as the less desirable, passive/receiver.
• You maximize your leverage, options and opportunities in your industry of choice. In other words, you are in control.
• You are introducing yourself at a time when that company may be investing considerable sums of money to find great talent (like YOU!).
• You have little or no competition.
• You are putting the focus on THEM and their particular situation – highly flattering to the decision maker who you are connecting with – which makes you look fantastic.

Sounds great right? Believe me, it is! And it’s easy to find and follow up on growth opportunities in your specific target market using internet resources including: US Business Journals, Google news alerts, article finders and even associations related to your industry of focus.

Each week you can connect with key decision makers associated with the various growth opportunities that interest you. Send a short value proposition letter and don’t forget to attach a copy of the article and follow up in order to maximize your favorable responses.

This particular method can increase your response rate to 20, 40 and even 60%! Compared to the 1 to 3% response rates you will get through submitting your resume to jobs posted on major job boards there is simply no contest. Learning how to follow up on corporate growth opportunities can easily become your most powerful and effective job search strategy.

This article from ChangingCourse.com was just too good not to post. The step-by-step advice Brian provides for branching out on your own is spot on. Enjoy!

-meb

By Brian Kurth

The realization you’re in the wrong career does not hit like a lightening bolt. Rather, it festers within you for a long time, slowly worming its way into your consciousness, until one day you realize you’ve known it all along. For years, I sat in a ninety-minute-each-way commute in Chicago rush hour traffic to/from my telecom job in product management. I dreaded every Monday. It never occurred to me I could start over. It never occurred to me I might be an entrepreneur at heart, and I could create my own destiny. However, after the dot-com bubble burst left me on my own, the thought of another position in my field was finally too much to bear. I left my career and my horrible commute behind, and embarked on a new journey filled with questions, uncertainty… and elation.

It’s romantic to think the heavens will offer up a sign letting you know when the time is right to unleash your entrepreneurial spirit and start your dream business. Unfortunately, reality often doesn’t work that way. Launching a business is risky, and those risks can easily overwhelm your senses and weaken your confidence. The fear of failure pervades your psyche, and when the safety and security of your family is on the line, happiness seems like a selfish luxury you can’t afford to indulge.

Many people live their entire lives this way. For others, their work frustration grows a little every day until they realize their need for happiness is suddenly greater than the fear that comes with making that change. Once fear can be overcome – or at least overwhelmed – that’s when great things can happen.

However, merely conquering your fears is not nearly enough to ensure success in starting your own business. You might have all the desire and motivation in the world, but there are still many steps that need to be taken, and many questions that need to be answered. So once the desire outweighs the fear… then what?

1. Start Researching

Starting a new business demands acquiring a vast amount of information that literally no one can figure out entirely on his or her own. Luckily, our modern world is packed with resources and assistance for dedicated and passionate entrepreneurs. If you’re willing to take the time, you’ll find the facts you need.

The Internet – As recently as ten years ago, compiling information on a given topic would mean an exhaustive process of scouring books in a library and talking to strangers on the phone. Luckily for entrepreneurs, the Internet has blown it all wide open. It is the entrepreneur’s best friend.

The business you are considering might be new to you, but it’s important to realize that it’s not for others. Get on the Internet and find everything you possibly can on your newly chosen field. Read it all, take notes, and write down questions that arise. Any piece of information you can get is one tiny step closer to being ready for your big change. But don’t get stuck in online analysis paralysis. At some point, it’s time to take the next step toward becoming an entrepreneur.

A Mentor – There are people who work in your dream business who are willing to help you on your journey. You may need to find them in another city and may even have to sign off on a non-compete clause to get their advice, but they’re there for you. Find several people who work in your newly chosen field, and initiate discussions with them. Tell them you admire what they do, and ask if you could learn from them as you look to make a career change. When someone agrees to be a mentor, schedule a visit to their workplace where you can observe the process in action, take copious notes on all you see and hear, and ask a ton of questions. When starting a new business, there are absolutely no better lessons than those taught from someone within the field. They’ll tell you everything you want to know, plus much more you need to know.

2. Raise Money

One of the reasons why people so often fail to leave unpleasant work situations is the money; they simply earn too much in the job they hate, and fear a dream business of their own wouldn’t provide the same level of security. This is a legitimate fear, but there are things that can be done to mitigate the risk until the income matches the level of happiness and desired lifestyle.

Save Up – Change doesn’t have to happen all at once. Merely planning for the switch can improve the situation in the short term. Put money aside out of every paycheck so you’ll have a nest egg for when you finally decide to take the plunge.

Find Outside Funding – No matter how much money you’re able to save, it might not be enough to get a business off the ground. Luckily, there are other avenues for raising the needed capital. Look into finding government grants, private investors, or even bank loans to help you get started.

Set Some Limits – No matter how strongly you believe in your new business and your ability to make it work, you don’t want to throw all your eggs into that basket. Be careful about putting up your personal assets as collateral. Keep some of your assets – be it your home, your pension, your 401K, etc. – off the table. Don’t invest your entire net worth into your business. In the event that something goes wrong, it will be a HUGE comfort to know some of your assets are protected.

3. Get to Work

Once the research is done and the money is raised, it’s time to get to work. New businesses take an extraordinary amount of time and effort if they’re going to make it. Don’t be afraid of the hours, and don’t shy away from the commitment. Remember: eighty hours in a job you love is still FAR more rewarding than forty in one you hate.

There will, of course, be obstacles along the way, but with enough passion, dedication and foresight, anything can be overcome. Keep reminding yourself you deserve to be happy, and your dream business is ultimately worth the time and effort it takes to get there. And once you do, you’ll never dread a Monday again… and as I like to say, everyday is a Friday!

About the Author

Brian Kurth, a former “Dilbert,” worked for the phone company in Chicago. After realizing there was more to life than telecom calling plans, he founded VocationVacations (ChangingCourse.com/recommends/vocationvacations). He is the author of “Test-Drive Your Dream Job – A Step-By-Step Guide to Finding and Creating the Work You Love” (Hachette, 2008) and is a sought-after speaker on how to pursue and attain one’s dream job and lifestyle. He has shared his wit and wisdom in appearances on NBC’s TODAY Show, CNN, MSNBC, CNBC and FOX News, and has been featured in articles in O, The Oprah Magazine, the New York Times, the Wall Street Journal, Fortune Magazine and many more. Kurth co-executive produced “This Job’s A Trip” for the Travel Channel in 2006. A native of Madison, Wisconsin, Kurth lives in Portland, Oregon.

Due to the detail I am giving you on this important topic, I have divided this article into two parts for the month of November. Here is part one:

Have you been exploring alternatives to traditional job search methods? If you have, congratulations! You are on your way to greatly increasing your results and response rates!

Using non-traditional job search methods is going to do wonders for you both relative to reaching your job search goals, and in keeping up your excitement and confidence in the process.

Developing the right list of target companies is so important because done right, its going to save you a tremendous amount of time, increase your interviews and save you from the frustration of doing it wrong…which can create an illusion that the reason you are not getting enough quality interviews is because there is something wrong with you or your resume.

So here are my first two tips on how you can get started today developing your own amazing list of target companies:

Tip #1: Focus – Example A

Here is my first example for you on to demonstrate how to go about developing a good list. Let’s say you want to stay in the state of Georgia and you would like to remain in the field of Academia. Your challenge is to find the institutions potentially suited for you in your state. You need to identify where these lists of institutions are AND you need to track where the movement or growth is with these individual institutions. Your best bet is to check out your trade and association journals for these lists and late breaking news like campus growth, appropriated funds, and promotions etc… anything that might indicate growth or development and a great reason for you to connect. Start by Googling Academia+Georgia or Associations+Higher Education+Georgia

Tip#2: Focus – Example B

Perhaps you are in sales and marketing of consumer goods and you want to move into a senior sales role for the “green” market. You are open to relocating anywhere in the US. In order not to spread yourself too thin you must come up with a nice handful of portals you can use to find emerging or developed companies that specialize in your “green” market of choice. Begin by Googling green jobs+products. Are you interested in wind farms or solar? Google green jobs+wind farms or wind farms+USA. You can also try Googling wind energy+investors. These are just a few examples. Not only will you find companies and contact decision maker names this way but you will also find articles and information on companies that are growing and developing new products and services. Any and all companies that you like should make your list!

I also highly recommend using Manta.com to supplement your list building. Manta provides free company profiles & company information on US and International companies, including market research reports, business news and key contact names.

Part two will be coming up in just a couple weeks…In steps three, four and five I will be sharing with you how to create an abundant list, how to get to the decision maker and what to say when you do and what you need to know about following up!

I hosted a free teleseminar last night and would like to offer my readers here a chance to listen!

Here are just a few highlights of what I covered:

• The THREE Top Recession Proof Markets
• The BEST months of the year to look for a job
• What STATE had more jobs in the last 12 months than any other state
• The 3 BEST strategies for landing a great job right now
• WHY relying solely on job boards will leave you frustrated with little results…even if you are a star candidate
• A very special offer only for participants on the call…hint: here is your coupon code: BRIGHT VIP

After coaching hundreds of professionals over the years it has been enlightening to see and understand the various reasons people don’t get hired.

Here are a few mistakes you can easily avoid with a little practice:

Mistake #1: Too Arrogant
There is a fine line between the confidence you absolutely need to have and being overly confident in a job interview. If you catch yourself saying any of the following statements you might be you might be skating that line:

• I am in no rush
• I need XXX of money
• I am being interviewed by ___ other companies

State your achievements but stay grounded, respectful and diplomatic to ensure the best outcome. Definitely make certain your potential employer knows you are enthusiastic about the position!

Mistake #2: Too Laid Back
I am a big believer that things end where they begin and most employers would agree that first impressions are paramount. Failing to promptly return calls and send thank you notes are easy errors to make that have disastrous implications.

Mistake #3: Still Grieving
A tumultuous split, being fired or laid off are all difficult situations that usually take a grieving process to get over. Denying yourself the time it takes to heal and move on can result in you being “less than your best” in your interviews. Sometimes you might not even notice it … but unfortunately your interviewers will. Take a little time, have some kind of “moving on” ceremony (this helps tremendously) so when it comes time to talk about your past employment you can do so without raising any red flags.

Mistake #4: Too Money Driven
When you put the focus on the salary you will command too early in the interview, or before you are asked about money, then you are asking for money, not value to be the deciding factor in hiring you. Keep the focus on the value you bring to your potential employer and the money almost always takes care of itself.

Mistake #5: Too Vague
The best way for you to pique the interest of potential employers from the start is to take a strong sales/consultants role. Meaning specifically, you must continue to peel back the onion of their needs…and then speak to those needs. Those needs are their key reasons for wanting to hire you, so show them you understand what their challenges are and demonstrate you have the solutions. Failing to zero in on your potential employers needs can defiantly cost you the job.

By understanding how we are perceived in interview situations it’s much easier to circumvent potential roadblocks to your career success and job of your dreams.