Guess what top global companies have (and which ones lack) the most empathetic cultures and retain the best talent?
This list surprised me!
How was the research compiled? I find the combination of analyzing tweets, Glassdoor and reported scandals quite fascinating:
…We break down empathy into categories: ethics, leadership, company culture, brand perception, and public messaging through social media. Our publicly available metrics including CEO approval ratings from staff, ratio of women on boards, and number of accounting infractions and scandals. This year we added a carbon metric. The financial information came from S&P Capital IQ, and the employee information from Glassdoor. We analyzed 2 million tweets from between September 27 and October 16 this year. An additional source of qualitative data expanded the survey: We used a panel selected from the World Economic Forum’s Young Global Leaders. The leaders were asked to rate the companies’ morality.