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Category: Executive LinkedIn Profiles (page 1 of 2)

New Survey Reveals Whether Online Portfolios (i.e. Online Resume / Portfolio & Bio Websites) Actually Work

Did you know that a recent Hovers survey shows that 86% of employers will visit a portfolio site if given the option? This is SO interesting!

Full survey results here

Protecting Your Online Image

Online_Resources_image

Good information on protecting your online image:

  Read about it here!

Tips on How CXOs Can Optimize Their Executive LinkedIn Profiles

Many C-level executives tell me they have a LinkedIn profile but don’t really do anything with it. Other CXOs share they don’t even have a profile. Concerns range from simple lack of time or interest to privacy concerns.

I think the main issue is lack of understanding relative to value. Many executives simply don’t see how LinkedIn can benefit them. But there IS value in having a LinkedIn profile if you are a top executive. Below are several ideas and tips for leveraging those benefits:

Adjust Your Privacy & Settings

First, if you are concerned about privacy, in the security settings of your profile, you can change the setting for “Select who can see your connections” to “Only you.”

This way, your company and your competition cannot see who you are connected to. And if you wish to connect with others that may raise an eyebrow or two within your team (top-retained recruiters—or even your competition), no one can view your connections except for you.

Summary Statement

It’s a good idea to have an email—and maybe even a phone number—at the very beginning of the Summary statement. This ensures that people who may be visiting your profile can reach out to you, even if they may be outside of your first- or second-degree network of connections. If you are open to new opportunities, there is no reason to broadcast it, since you can very easily give someone a way to reach out to you!

Privacy tip: set up a new Gmail account with a variation of your name or something that is business-friendly, and use that email in your LinkedIn Summary statement.

Keyword Headings

When deciding on your keyword headings, think about what a recruiter or other key decision maker might be looking for when searching for someone like you. An advanced degree, splashy award, high-level certification, or size/scope information, such as “Fortune 500 Companies,” “Fast Growth Start-Ups,” Board Member,” or “International Expansions.” If you are looking to change industries, think of how broad your industry choice can be without looking as if you are searching for another opportunity.

Depth & Breadth

Most resume writers agree that LinkedIn profiles are best written in first-person informal. Generally speaking, the details in your profile should not be covered as thoroughly as they are in your executive resume. A good rule of thumb is to add just enough detail to create intrigue. Your profile should never, in my professional opinion, broadcast that you are looking for another opportunity. LinkedIn seems to work best for establishing thought leadership and to expand your network into specific areas.

Expand Your Network

When you expand your network with recruiters and key decision makers across a few industries and divisions, you are creating a network that can be leveraged. For example, a few years ago my husband was complaining that his LinkedIn connections were almost nonexistent. He is in the wine business, so I suggested he find those in “his tribe” through direct searches and LinkedIn groups and invite them into his network. Within 45 days my husband had more than 400 of the most powerful global connections of suppliers, distributors, wineries, vintners, wine-recruiters, HR directors, and high-profile critics in the wine industry. He regularly receives important information and job solicitations now through his LinkedIn profile.

Thought Leadership

Have your read an insightful industry article in Forbes that you agree with? Did you recently attend—or even better—speak at an industry conference? Attend or help lead a community event? Why not share that in your activity broadcast? Articles are another great way to share your insight; including pictures or videos will make them more clickable. Remember to keep it all business! This is an excellent way to solidify your brand and thought leadership within your network.

Although there are many other optimization and design tips that are important to know, these tips are great starting points to get you using LinkedIn as a tool that will give you market leverage and solidify your branding message.

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Selected as a Top Career Website

Excited to announce we have been selected as a Top Career Website on Career Igniter!

http://www.careerigniter.com/career-websites/

5 Reasons You Need to Be on LinkedIn Even When You Have a Job

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Great article here from the ladders – tips on how to use LinkedIn. Very appropriate for executives – I especially love the tip about recruiters– this is spot on information in my professional opinion!

Read more here: 

https://www.theladders.com/career-advice/5-reasons-you-need-to-be-on-linkedin-even-when-you-have-a-job

 

60+ Most Popular Job Search Articles of 2015

JobMobJobMob has thoughtfully compiled a list of the best job search advice for 2015! You’ll find my article, “Executive Job Interviews and Money: The Secret to Landing Bigger Job Offers” listed among those of some of the top career professionals in the industry such as Jason Alba (JibberJobber.com), Marc Miller (CareerPivot), J.T. O’Donnell (CareerHMO), Martin Yate (Knock ’em Dead book series), and Undercover Recruiter. Enjoy!

The Top Job Search Articles of 2015

Executive Career Management: 3 Tips for Creating Mini-Celebrity Status in Your Industry

celebrityWhy should you care about creating mini-celebrity status when it comes to your executive career? Because self-marketing in your area of expertise can have multiple career benefits for you including:

  1. Potential exposure to future executive “dream” positions – they contact YOU!
  2. Establishment as an expert in your industry
  3. Widening your network
  4. More ability to garner positive references and testimonials
  5. More control over who you work with and how you work

Certain aspects of this list will stand out as meaningful to different people. The real point is, managing your career gives you options you may not have had otherwise.

So where do you start? Here are three quick and easy tips:

Tip #1: Get a Platform

It’s easy to create a platform to express your opinion and ideas in your area of interest or industry by starting your own blog. WordPress.com is free and setup is easy, even if you are like me and not technical.

Another option is to utilize LinkedIn Publisher (connect with me!). LinkedIn is a business-oriented networking site, so it’s perfect for sharing industry news, insights and expertise. You can also use Groups to answer questions other business people are asking on various topics. A quick way to establish your credibility!

For more on utilizing LinkedIn, check out my blog article, LinkedIn for Executives: Tips VPs to CXOs MUST KNOW to Leverage the Power of LinkedIn.

Tip #2: Rub Shoulders with High Performers in Your Industry

Get involved in a corporate volunteer group or industry association. These are two wonderful portals filled with people that care deeply about industries and issues – just like you! Not only will this broaden your networking circle but it will keep you growing in your career.

And remember, if you attend an industry luncheon to listen to a great speaker, introduce yourself to him or her after their presentation. Give them your business card as well – and gulp, ask for theirs! It’s the little things you do as you “put yourself out there” to be open to new opportunities, friendships and possibilities that will pay off in the long run.

Tip #3: Grow Your Knowledge Base

What was the last certification you received? How about ongoing training?

I recommend making sure that each year you commit to 2-3 actions that will result in learning a new tool for your trade. How about starting with that one training, certification or learning experience that has been in the back of your mind to master! You know the one I’m talking about. And check with your employer’s ongoing education benefits to find out if your training might be a covered expense.

Bonus Tip: More Social Networking

Remember that LinkedIn’s not the only game in town when it comes to establishing thought leadership and broadening your network. For quick and tangible insights on the top 3 social networks for job seekers, check out 25 Career Experts Reveal Their Top Social Networks for Job Seekers.

Establishing mini-celebrity status doesn’t mean you have a gigantic ego. It’s simply a wise business move that opens doors of possibility for you. You will be amazed how putting these simple tips into action will quickly change up your career status!

Executive-Level LinkedIn Profile Tips: How to Create Amazing Content

I have talked at length on the topic of how top executives can utilize LinkedIn as a tool in their career toolbox in my articles, Tips VPs to CXOs MUST KNOW to Leverage the Power of LinkedIn Part 1 and Part 2.

Now I would like to share some tips on content with you.

If you are a Director, VP, EVP, COO, CEO, CFO, CMO, CSO, CIO, CTO, CISO, CRO (my fingers are getting tired, so my apologies to all the other CXOs out there), or Board-Level Executive, these tips are for you.

Your Name

I know this is about content, but in order to explain rationale, I have to share that you need to optimize for findability. One of the ways you can do this is with your name. After your name, you can add a certification or an MBA. Recruiters and other key decision makers search by advanced degrees and special certificates, so this is a great and easy way to increase your chances of coming up in keyword search results.

Your Headline

This is my favorite because it is where you get the most optimization juice. For what unique quality do you want to be found? For being part of an MNC or Fortune 100 company? Maybe for the industry you are in? How about utilizing keywords that center around a specialty of yours; say, Cloud Technology Mergers & Acquisitions? Think about your unique value proposition. Think about what you want to do next, if you could do anything—then work backwards. Your keywords should mirror your goals (the ones that match, at least!). You can separate your keywords with a comma or a pipe (, or |).

Your Summary

If you want to make it easy for someone to contact you directly after they have glanced at your profile, you can elect to put your contact information FIRST in your summary. Again, this is so that if a recruiter is using the LinkedIn Recruiter app, they will be able to easily find and clearly see your contact information, even if they cannot see your entire profile. You can format your contact information like this:

E-mail: myemail.com | Phone: 000.000.0000

If you haven’t heard by now, less is more. So concentrate on the one thing you know will grab someone’s attention. Start with your unique value proposition and the results you achieve. Sometimes you can use exact metrics, but if you don’t feel comfortable giving away exact figures, why not use approximate ones or quantify accomplishments using percentages? You could say, “Drove top-line revenue 350% over previous years in 12 months.” Short, sweet, and very effective.

Most writers and marketers agree that first-person informal is the tense and style with which to craft your LinkedIn profile.

Your Professional Experience

Starting with a little information about the general size and specialty of the company. Again, the style is rooted in brevity. One or two single-sentence accomplishments should set the tone and pace for a positive cursory glance. You are trying to hit major points and create intrigue. You do not want your profile to look or read like your executive resume.

The Most Popular Social Platform for CEO’s Is LinkedIn

Interesting article in Forbes about CEO’s growing comfort with using LinkedIn. I think this is a natural growing trend that will not be reversed. One thing they didn’t mention in this article that I clearly see is that it is lonely at the top! Executives often feel secretly marginalized in their career transitions because there are simply fewer networks, avenues and opportunities for Executive Vice Presidents, C-Level Executives and Board Openings.

Linked in finally gives executives a way to explore, network and connect. Used correctly, LinkedIn is a very underrated way of capturing a niche audience. I talk about that here:  LinkedIn for Executives.

You can read the article here:LinkedIn Is Top Social Network for CEOs

And if you want more great information on how to optimize your LI profile to pull executive jobs to you – you can read this recent article published by the Harvard Business Review.

https://hbr.org/2015/05/how-to-use-your-linkedin-profile-to-power-a-career-transition

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