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LinkedIn for Executives: Tips VPs to CXOs MUST KNOW to Leverage the Power of LinkedIn – Part 2

linkedinPART 2: IMPLEMENTATION

In Part 1 of this article (which I strongly recommend you read if you haven’t already) I shared that your primary objective for utilizing LinkedIn is threefold:

  • Connect with key players.
  • Keyword optimize your profile so that when people find you and want to pitch job opportunities your way, you will have already aligned your profile with the opportunities that are most relevant to your talents, skills, and preferences—and crucial to your happiness and job satisfaction.
  • Use LinkedIn to develop thought leadership.

Let’s break down how these top three steps can be achieved:

Join Groups in Order to Connect with Key Players

There are tens of thousands of groups and group forums on LinkedIn. Forums give you an instant audience in a particular industry, networking group, alumni group, recruiter group, company, or geographic area! Currently, you can join up to 50 groups.

Search for groups on LinkedIn using the search bar at the top of your profile, and pick those groups that are most relevant to you. If you are a CFO in the airline industry, you might use keywords including CFO, Airline Executives, Financial+Aviation, etc…

Once you are accepted into a group, you can pose a question, post a news or blog article, or check out new career opportunities in the jobs section of the group.

But your most important priority, once you have joined LI groups, is to scroll through the member listing and invite key players and recruiters to join your network! Your reason for doing so? Because you are both members of the same group!

Why do this? Because you need to be in someone’s first-, second-, or third-degree network if you’re going to show up in their search results when they are looking for someone like you! In just minutes a week, you can check out the member listings for your groups and email select members to quickly and strategically grow your network.

To do so, check their profile for an email, then click the connect button and choose the “Other” option. Your message to whomever you wish to invite is simple: We’re in XYZ group together and I want to invite you to join my network! No need to include a greeting, since LinkedIn does that for you.

In the event that you can’t find an email, you can also directly message that person and ask them to connect with you or ask a fellow group member to introduce you. A third way (and the way I do it) is to check off the “Colleague” button so you can send them an invite directly.

Some will say you must know the person to use the “Colleague” option (including LinkedIn); however, I am of the school of thought that if you and I share a group together and I want to invite you to join my network, the fact that LinkedIn forces me to say you are a colleague in order for me to send you an invite is more of an “oh well, okay” situation. But that is me and just my personal opinion. What you decide to do is up to you and what you feel most comfortable with.

If the group you join is job search-related—or you are joining groups outside of your industry and you are concerned that you might inadvertently reveal the identification of your current company—you will want to hide the group icon so that it does not show up on your profile. You can easily do this in the group preferences settings once you are accepted into the group.

Become a Thought Leader Using LinkedIn

Wondering how to use the LinkedIn Activity Feed at the top of your home page? Articles you can post regarding those things that are relative to thought leadership include:

Info on a great career/leadership book you just read.

  • A picture of you with the keynote speaker at a conference or seminar you recently attended.
  • Links to one of your blog posts or an interesting career-related article you just read or were quoted in.
  • A photo of your volunteer service—running a 5K for a cause, for example -or promotion of any other cause about which you are passionate.

Once or twice a month is all you need to keep you top of mind with your network and solidify your branding and professional perception.

Bonus Tip On Privacy

We all assume some risk when we put our information online. You can adjust who sees your network and activity feeds in the LinkedIn settings section of your profile. For example, if you are concerned about your employer being able to see what you are doing on LinkedIn or knowing about your connections, simply set these to private.

There are many other ways to use LinkedIn to benefit your business, career, or consulting business. These are just a few. Find more information and step-by-step strategies here.

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Five Dilemmas Facing Executives Changing Careers

Being in the role of executive can be a fulfilling and busy position. But even with the level of depth an executive has within their organization, there is always the possibility of a career change.

Proactive and successful companies are always seeking excellent talent. If you wish to be in a position to be offered employment, the company seeking the prospective employee needs to identify you as being the specific person they need. They will make an offer to the person they feel is the best fit for the role, and someone who they believe will bring significant value to their company.

They must also believe that the value justifies the salary, and likewise the salary must be sufficient for you to accept the role. If they fail to make this match with you, they will carry on searching and ultimately make an offer to someone else.

Being in the position of an executive, there are five main dilemmas you’ll face when considering a career change, albeit through your own initiative or an (un)expected offer:

The Cost of Time In Between Jobs

It’s not unusual to find yourself in a period of in between jobs. This means you will not be bringing in a salary for however long this period is. There is an opportunity cost associated with this time, you should calculate the worst case scenario before voluntary taking time out.

Effective Salary Negotiation

Careers can be determined by the amount of the salary. The company employing know how much they are willing to pay, and not a penny more. You want them to pay what you believe your worth to be, and not a penny less. Establishing the right salary at the beginning is very important, not only does it secure your immediate earnings, but influences the potential for future earnings.

Looking at How You’re Marketing Yourself

I think it’s fair to say the vast majority of executives think they can market themselves perfectly well without any help. But more often than not they have not looked for a new job in quite some time, and the landscape is always changing.

The methods they used last time will likely no longer be as relevant, and the way they see themselves might not be how others see them. So don’t be afraid to take a step back, and ask for help. Marketing yourself effectively is a large part of the equation when it comes to securing the job you want.

Securing Yourself an Interview

The amount of applicants that apply for executive level positions advertised online can reach the thousands. So, how can you put yourself in a better position of being noticed and securing an interview?

Use recruitment agencies – The mandate of a recruitment agency is to land their clients in jobs. That’s how they get paid, so if you have a proactive agency working with you they will be breaking down doors to get you an interview.

Networking – It’s an age old classic. But networking is a great way of giving yourself a small leap over many other candidates. If you can be recommended first-hand by someone you have previously crossed paths with while networking, this can be a golden opportunity.

Look for discreetly advertised jobs – Not all jobs will be posted on a popular job search site online. Some companies prefer a more discreet approach, as a way to minimize the applicants. Use this to your advantage, search the vacancies sections on company websites, read the newspapers etc.

Be Realistic

This is the one piece of advice most people do not want to hear, and it can be easily misinterpreted. Having lofty goals is great, being ambitious is noble, but always be realistic. If you are not sure how suitable or qualified you are for a position, don’t be afraid to ask the confidential opinions of colleagues and friends.

Many executive fall foul of one or more of the above mentioned dilemmas. Failure to adapt to the fast moving environment around us, or to evaluate ourselves can hold us back. It’s never too late to change career, or to apply for a job that comes up. But be methodical and realistic in your approach, and be risk-aware of the consequences.

 

About the Author:

Noel Griffith is a webmaster at Careers Wiki and works as a recruitment consultant and career advisor. He focuses on helping people find their ideal career, and giving ongoing advice in regard to finding a progressive career path to match their skill set. With a strong belief in communication and networking, Noel’s goal is to help connect the right people and forge strong professional relationships. To contact Noel you can email him at careerswiki1@gmail.com.

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How to Get (and Stay!) Motivated to Accomplish Your Job Search Goals

motivate-cloud2Let’s face it: Sometimes a job search can be a tiring and depressing process!

It’s one of the most challenging things we do as professionals, so it makes a lot of sense to invest in your career by gaining knowledge about how to do it right.

What is the right way? A job search should look like this:

  • It should start with a crystal clear plan, so you always know where you are going. You figure out your end game, then work backwards. This helps you to know what opportunities to take full advantage of and which ones to let go.
  • It should get you multiple high-quality interviews with companies that you like.
  • It should leads to a great offer or offers!

The more of these components you have in your job search, the more you will minimize drains in energy and enthusiasm as well as feelings of depression.

Here are several tips that help my clients get and stay motivated throughout their job search.

Hire a Career Coach or Resume Writer (or Someone Who is Both!)

You will generally get your money back or make money when you invest in an expert who is adept at taking professionals safely and smoothly through the job search maze to a successful outcome! Having a professionally written resume that clearly speaks to your market results in more interviews, bigger job offers and ensures you get the quality of position that you deserve.

As a professional resume writer and business owner, I too, have a business coach AND a mastermind group that help me to achieve my goals. It works. Try it.

Note: Make sure that you hire someone who has a professional resume and/or coaching certification through an established and trusted association such as Career Directors International or Career Management Alliance.

Create a Job Search “Schedule” and Stick to It!

You don’t want to spend your creative energies figuring out what you are going to do each day in your job search. Make it so you don’t have spend time thinking about it, but rather approach your tasks mechanically. It takes the emotion out of the process and gives you workable goals for each day.

Plan your schedule out a week in advance. Block out the times and dates and list a SINGLE MAIN GOAL for each day. This is called activity batching and it is a proven way to get more done faster. It will help you achieve super-productivity, I promise!

Your single goal for that day might be to invite X number of new connections on LinkedIn, call 10 recruiters, or conduct industry growth research. Keep it simple and automate as much activity as you can so information comes to you – not the other way around. This is easy when you use news and job alerts.

Focus on the Task

When searches get “scary” – meaning, when you find yourself in those places where you are really pushed way out of your comfort zone – it can be tempting to stop and avoid those places all together.

Examples of this include networking or calling a company decision maker for the first time. My tip: rather than focus on the fear, focus on the tasks of your day and don’t think beyond them!

Whatever happens will unfold daily. You will have very positive experiences, neutral experiences and perhaps negative experiences. It is a normal part of the search process and this simple technique will help you to keep a healthy perspective through it all.

Do What You Enjoy First

Why not concentrate on those areas you love first?

Maybe it’s research, writing or perhaps you are one of those gregarious people who enjoy and quickly see the benefits of networking. Do what you enjoy first and then do what just lightly takes you out of your comfort zone next.

Save those tasks that really push you out of your comfort zone for specific times during the week (not every day). You will find yourself more balanced and achieving more results using this common sense method.

These few tips are time-tested by over 4000 of my clients and I can tell you assuredly, they DO work!

Now is the perfect time to get motivated and move forward towards your dream job, armed with the knowledge of how to avoid many of the pitfalls so common in a job search.

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The Value Proposition Letter: How to Write the Most Powerful Cover Letters on the Planet

Would you like to learn how to write a powerful “cover letter” that gets results?

For over 6 years I have been writing crisp, concise, value proposition letters (today’s cover letter) for professionals all over the world that has helped them to secure multiple quality job interviews and offers. Many times my clients tell me their salaries increase 10k, 35k, have doubled, or more, Why? The right marketing. The right materials. Its not magic. These are people probably a lot like you.

And now, for the first time ever, I am hosting a personal coaching session to show you, step-by-step, exactly how to create your own value proposition letter.

On top of that, I am including several value proposition letter templates, a quick-start checklist and LIVE Q&A time with me to answer all of your questions and coach you personally, to make sure your value proposition letter is perfect and gets you results.

The course is 50 minutes and the investment is just $47. These sessions fill up fast and I do limit the group so sign up now to grab your virtual “seat.” Don’t worry if you can’t be on the live call with me. I will send you everything including the call recording – all you have to do is register.

Click here to register for this session now!

These letters are of such critical importance and so tremendously valuable, I currently charge $297 to write value proposition letters for my clients. This is one of those topics that you learn once and benefit from over and over again.

Here is what you will learn and receive:

  • The most common cover letter mistake that leads to qualified professionals being passed over for interviews.
  • Battle-tested, step-by-step strategies to create a cover letter template that is powerful and gets results.
  • How to easily tweak your cover letter to work for networking, recruiters, human resources and decision makers.
  • A step-by-step plan to ensure your value proposition letter gets read… from beginning to end.
  • My trick for adjusting the way you see yourself and communicate your value to others; so you shift from simply telling them what it is you do, to what happens when you do it.
  • The one critical thing to leave OUT of your letter that will ensure more calls and interest.
  • A 15-point action checklist that is easy to follow and check your letters against to ensure you are creating your value proposition letters correctly for maximum impact.
  • 5 value proposition letter templates that you can glean from so you can see for yourself the subtle changes between each and what powerfully communicates branding, value and results.
  • LIVE Q&A for the last part of the call so I can personally coach you and answer your questions (this portion is BONUS for those who want to join me on the LIVE call!).
  • Extra BONUS: My bestselling e-book: The Career Artisan’s Interview Follow Up Secrets. In this guidebook I show you exactly what to do post-interview to make it to the final offers. Plus, I include a thorough troubleshooting section so you can avoid all of the typical mistakes people make, including the one where the interview ended great but no one called back – one of the most frustrating mysteries ever.

Click here to register for this session now!

Cover letters are one of the most common areas I see professionals making mistakes. This is an investment in yourself. Learning evergreen strategies (that are not going to be replaced by something new next year) once will create value for you again and again during the life of your career and will prevent avoidable mistakes that may be costing you interviews without even knowing it.

Inspiring your success,

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Do You Need a Job Search Coach?

I recently returned to Total Picture Radio to be interviewed by Peter Clayton on this topic. You can listen to the entire 30-minute interview here:

http://www.totalpicture.com/shows/career-transition/job-loss-can-a-career-coach-help.html

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How Do You Overcome the Terror of Failing?

I am posting this fantastic article from the latest Changing Course Newsletter – more excellent advice from the “Dreamer In Residence” expert, Valerie Young. Learn more about her company here

 – MEB

That was the question someone asked in a recent survey of Changing Course readers. It was the second time in as many months that someone who was getting ready to start a small business talked about being “terrified” of failing. In neither case were we talking about anyone putting their home up as collateral or sinking their life savings into a venture. In fact, the stakes were relatively low. And all too often this sense of terror at the prospect of failing can be paralyzing.

Every entrepreneur experiences failures on the way to success. I am certainly no exception. While I was still in my corporate job, I decided to produce a line of humorous greeting cards on the side. I spent months drawing each card, surveying my friends to see which ones people liked best, and then invested a couple of thousand of dollars getting them printed. They sold pretty well in small gift stores in San Francisco, Boston, New York, Hartford, Connecticut, and Provincetown, Massachusetts. But about a year into it, I realized that it was the wrong business for me.

Did I spend more money than I made? Yes. But I never felt like a failure. To the contrary, I felt proud of myself for giving it my best shot. I learned a ton about the greeting card business which I’ve been able to share with others considering that same path, and I moved on to my next venture with a much clearer picture of what I was looking for in a livelihood.

No one sets out to fail and certainly no one likes it when they do. But terror? There are things worthy of being terrified about like global warming or a car bomb going off in your neighborhood. Giving something your best shot and finding out that it didn’t work, well, I call that “life.”

If you really want to change course to work for yourself, then you absolutely must readjust your emotional response to failure. This means embracing some fundamental truths about failure that have guided successful people since the first caveman’s spear missed that first wooly mammoth and he picked it up to try again.

To get you started, here are six rules about failure, mistake-making and risk-taking that every entrepreneur needs to understand:

Rule 1: You’ll strike out more often then not.

In baseball a .333 batting average is considered outstanding. If you’re not a baseball fan, what this means is that for every 10 pitches, the batter only has to hit the ball three times to be considered exceptional. Even the legendary Babe Ruth “only” batted .342. The point is, you can be at the top of your game and still strike out more often than not. No one bats 1000, so stop expecting yourself to be the exception.

Rule 2: Failures offer valuable lessons – and opportunities.

Believe it or not, there is lots of good news about failure. Henry Ford understood that, “Failure is only the opportunity to begin again more intelligently.” In engineering, the process of “failure analysis” is based on the recognition that you can learn just as much from studying what went wrong as you can from what went right. It is this understanding that led Thomas Edison to famously remark, “I have not failed. I have successfully discovered 1,200 ideas that don’t work.”

Instead of seeing your flops as evidence of your incompetence, think of them as information you can use to do better next time. Do you need to develop or hone a certain skill? Do you need more practice or a different approach? Do you need to delegate the things you’re not gifted at? What will you do differently next time? What lessons can you glean? The sooner you grasp the learning value following what feels like a setback, the better. The key is to fail forward.

Rule 3: Failure is just a curve in the road.

I know how easy it is to be so discouraged by setbacks that you just give up. But it’s time you start seeing failure for what it is, a curve in the road and not the end of the road. Did you know that Walt Disney was fired from a newspaper job for “lacking ideas”? Or that H. Macy’s store failed seven times before it caught on? Or that Michael Jordan was cut from his junior varsity basketball team? Did they give up? No.

If Abraham Lincoln had taken failure as cause to quit, it would have changed the course of history. In fact he suffered repeated failures on the road to success. After failing as a storekeeper and a farmer, Lincoln decided to run for political office. He failed. Once he finally did get elected to the legislature, he sought the office of speaker and failed. He failed in his first bid for Congress. He failed when he sought the appointment to the United States Land Office. And he failed when he ran for the United States Senate. Despite repeated public failures, Lincoln never saw failure as a reason to give up.

Rule 4: Not taking risks may be the riskiest move of all.

So much of changing course comes down to being able to shift your thinking about what “risk” really means. It worked for Janice Bennett. Whenever people begin with “What if…” right before saying “…it doesn’t work?” Janice would always finish their question with, “…what if it does?” “Now,” says Janice, “is the time for me to [ask myself] not only what could happen to me if I didn’t make the change, but what could happen to me if I DO? Wow, those possibilities are endless. As morbid as it may sound, at my funeral, I want it to be full, to be standing room only, to be overflowing, to know that I made a difference in people’s lives, and I touched them somehow.”

Just two weeks after Janice shared her big “aha” at the Changing Course Blog, she took her own advice. She took the plunge and signed up for the Outside of the Job Box Career Expert and Small Business Success Idea Consultant Course. I have no doubt that in the process of realizing “endless possibilities” for herself, that Janice’s ability to turn fear into excitement will indeed make a difference in the lives of everyone she touches.

Whenever you try anything new there will always the risk of failure. At the same time, not taking risks is often the riskiest move of all. The reason Michael Jordon says he made so many baskets is because he was willing to take so many shots, explaining, “I’ve missed more than 9000 shots in my career. I’ve lost almost 300 games. Twenty-six times, I’ve been trusted to take the game winning shot and missed. I’ve failed over and over and over again in my life. And that is why I succeed.”

Rule 5: It’s not your failures that count, but how you handle them.

Imagine making a major mistake with 1 billion people watching. That’s what Miss USA Crystle Stewart did when she fell during the 2008 Miss Universe pageant. She handled the fiasco by putting on a radiant smile, picking herself up and clapping her hands over her head as if to say, “Let’s have a round of applause.” This was not the first time Stewart had to pick herself up after a failure. It had taken her five tries before being crowned Miss Texas. As you think about launching that entrepreneurial dream, remind yourself that it’s not your failures that count, but how you handle them.

Rule 6: Choose what kind of failures you want to have.

In his commencement address at Macalister College, radio show host and author Garrison Keillor encouraged his audience to “have interesting failures.” Let those words sink in for a moment. Have interesting failures. Not only do you have a choice about how you handle failure, you also have a huge say in what kind of failures to have.

From time to time you’re going to miss the mark. So why just be a failure at parallel parking or balancing your checkbook when you can come in third at the National Jigsaw Puzzle Championships, only write one children’s book, or make it only half way up Mount Everest? The fact that you never fail is proof of only one thing – you never tried.

Every day you get to choose settling over reaching, inaction over action, continuing to live your life the way it is over the life you could have. It really is your choice. As Billie Jean King once said, “Be bold. If you’re going to make an error, make a doozey, and don’t be afraid to hit the ball.”

Rule 7: Make your fear work for you.

It’s one thing to quietly promise yourself that you’re going to push past your fears and finally act on those long buried dreams. It’s quite another thing to announce to the world your intention to write your first chapter, hold your own seminar, figure out how to sell your jewelry, learn a new craft, or whatever it is you’ve been “terrified” of doing. It’s quite another to announce it to the world.

Yet making a public commitment is one of the best ways to ensure that you’ll actually follow through, because now you’ve built in that all important accountability. After all, suddenly other people are watching and waiting. Sure the naysayers are watching and waiting for any setback so they can say, “I told you so.” But if you make a point to tell the “right” people I guarantee they’ll be cheering you on. And guess what? When other people see you taking steps, they’ll be inspired to act too.

That’s because action is contagious! Which is why I’m asking all of the members of the Changing Course Club to add their goals to a “Changing Course in 2009 Pledge list.” It’s a new section of the Club Forum where members get to stand up and publicly state their goal and one action they’ll take to get there and the date they pledge to take that action. And, if they choose, Club Members can sign up to be in a small Tele-Study Group or Dream Team to help one another stay on track. (Not a member? Learn more at ChangingCourse.com/changingcourseclub.htm)

With the New Year comes the opportunity to start anew… to make new choices. Which will you choose – fear or action?

Add Your Two Cents

About the Author

“Turning Interests Into Income” expert, Valerie Young, abandoned her corporate cubicle to become the Dreamer in Residence at ChangingCourse.com offering resources to help you discover your life mission and live it. Her career change tips have been cited in Kiplinger’s, The Wall Street Journal, USA Today Weekend, Woman’s Day, and elsewhere and on-line at MSN, CareerBuilder, and iVillage.com. An expert on the Impostor Syndrome, Valerie has spoken on the topic of How to Feel as Bright and Capable as Everyone Seems to Think You Are to such diverse organizations as Daimler Chrysler, Bristol-Meyers Squibb, Harvard, and American Women in Radio and Television.

To read more articles about how to work at what you love without a job go here.

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New Years Resolutions – 2009 Goals

Small Business Coach Sandy Martini has a GREAT blog post here which details her list of things she is “letting go of” in 2009. She “warns” her list isn’t for the faint of heart. Here are the highlights:

 

 

 

  • Vendors who don’t meet the terms of our agreement (they’ve been fired)
  • Clients who want everything and yet implement nothing (yes, I’ve let a few go)
  • Biz owners who fail to recognize the importance of building relationships and being authentic (we can tell when you’re being inauthentic, REALLY!)
  • Companies who don’t know the meaning of customer service or who retain employees who don’t believe in it (I’m boycotting)
  • Negative Nellies (I wish them well and would gleefully welcome them back into my life if they could display some optimism)
  • Voicemail messages with no contact info, no real message (just “call me”) and no good time to return the call (do everyone a favor, leave a detailed message with your phone or email so we can actually get back to you)
  • Ditto incoming faxes with no return contact info (DUH!)
  • Sales letters which promise the world and don’t even deliver a county (we’re back to being authentic)
  • “No shows” who schedule a call and don’t call or reschedule (this one shows absolutely no respect for the person being called)

I love Sandy’s list. I have a similar one. The longer I am in business for myself the more I learn that there is no one to BLAME but myself because I am the Captain of this ship – in charge and fully responsible of all the rules, boundaries and relationships.

And speaking from experieince what and who I “let in” does get to me, for better or for worse. So I opt for “the better” so my clients always get me at my best.

So, what are you letting go of for 2009?

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25 Passion-Finding Questions to Invite Someone to Talk about What They Love

I was just reading a fabulous blog post at Hello My Name Is Scott titled 25 questions to invite someone to talk about what they love.

All I can say is wow!

Attention all professionals whose #1 question is “I don’t know what I want to do when I grow up” – this blog post is for you!

Its written for those networking or working to bolster client relationships – BUT, this is a beautiful tapestry of questions…I think it’s completely applicable for people wanting to clarify what they really love to do.

Personally I am going to print out this list, venture outside to find someplace pretty and inspiring and answer these questions myself. What a great tool! Here are the 25:

1. If you could do just one thing all day long and get paid well for doing it, what would you do?
2. If you could only give one speech, for one hour, for one million people, what ONE WORD would that speech be about?
3. If you could only have one section of the bookstore to visit, which section would it be?
4. If you could only subscribe to ONE publication for the rest of your life, what would it be?
5. If you could only work 2 days a week, what would you do?
6. If you could only work 2 hours a week, what would you do?
7. If you could take a sabbatical for one year, where would you go and what would you do?
8. If you didn’t have to work, what would you do all day long?
9. If you were the last human on Earth, what would you still do every day?
10. What activity always makes you lose track of time?
11. What activity gives you the most energy?
12. What brings you to life?
13. What could you talk about forever?
14. What things are you able to do, without even trying?
15. What do you like to do, just for the fun of it?
16. What do you love to do that (you can’t believe) people actually pay you money to do?
17. What do you love to talk about?
18. What do you most enjoy making?
19. What have you always found to be easy?
20. What is the one thing that people couldn’t pay you NOT to do?
21. What pictures or wallet items do you ALWAYS show to people?
22. What questions do you look forward to be asked?
23. When you don’t know what to do, what do you find yourself doing to find your way?
24. Why do you admire the people you admire?
25. You, yourself, are at your best when you’re acting HOW?

– – –

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Five Things I Have Learned As A Career Coach

Looking back I have probably coached and written resumes for over 400 executives in all kinds of industries. Here are a few things I have learned along the way that I hope you will benefit from.

1.    Many professionals worry about things that never happen

Most clients I have worked with, shared with me numerous worries they thought would hold them back including: their age, too little or too much salary, the economy, a shrinking industry, too many jobs in the last 10 years and being fired or laid off, just to name a few. I am happy to report that these same executives went to on achieve (and in many cases exceed) their career goals.

How did they do it? Usually through a combination of the following: First through education that the reality of their concerns was often overemphasized to the point of being counterproductive. Second, obstacles were minimized or eradicated through a well planned marketing strategy. And third, through an expertly crafted resume which showcased their strengths that was in sync with their goals.

2.    Many professionals believe they can’t successfully change industries

I love to hear the excitement in my client’s voices when they are shown that successfully changing industries is more about their plan, their resume, their networking approach and the coaching they receive than their experience!

 

3.    Most professionals feel they interview very well – when they don’t

“Just help me land the interviews and I will do the rest.” I have heard that dozens of times from seasoned professionals that made one simple error. They mistook their amazing charisma and people skills for great interview skills. Believe me, there is a big difference. I have seen first hand how just answering one question the “wrong way” quickly leads to a lost candidacy.

 

4.    Most professionals can’t write an interest-generating resume

There are multiple reasons for this such as the following: industry jargon used

(a resume needs to be written for people in at least 5 different departments), not being able to write objectively, not being able to craft their resume from

a marketing perspective and too often writing what they have done and not what has happened as a result.

 

5.    Most professionals didn’t know how much career coaching and marketing would help them – until they got it.  

I can relate to this one especially. I didn’t realize how much a business coach would help me until I hired one. It’s normal to feel this way but if you have ever played sports and had an excellent coach, or studied under a dynamic teacher then you have already experienced the value that a true professional can bring, and the many ways they can help you to reach your full potential.

 

I hope if you have identified with any of these points, it will help you to quickly and easily take action to shore up areas for improvement. I promise this will result in a much more enjoyable and fruitful job search for you!

 

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Virtual Career Coaching – 7 Benefits

 

 

Wondering if you should hire a career coach? How about a “virtual career coach?” These are coaches that are trained to help you “virtually” – meaning you don’t have to get in a car or hop on a plane for them to help you! Here are seven benefits you stand to gain from hiring one:

 

 

Benefit One: Virtual Consulting WORKS!

You receive coaching via phone and information either through e mail or hard mail. Resumes, career assessment tests and custom coaching guidance is easily delivered through these mediums.

 

Benefit Two: It’s Super Easy and Convenient

You simply cannot beat having instant resources and support delivered to you– in the comfort of your home or office!

 

Benefit Three: It Saves You Time

Get the information – right when you need it!

 

Benefit Four: It’s Flexible

You gain your coaches expert advice, motivation, tools and resources consistently – no matter where you are or where you relocate to! No need to find another career coach you can trust if you move!

 

Benefit Five: It’s Affordable:

Most executives gain distinct career advantages in the form of meeting their professional goals including salary goals and securing key positions as a direct result of the help they gained through a modest investment in themselves (i.e. hiring a career coach, resume writer or marketer) Working “virtually” yields a tremendous value and immediate help. Additionally, career services are often tax deductible – though you will want to check with your CPA on this!

 

Benefit Six: Nationwide and Industry Expertise

Most “virtual” coaches have loads of experience virtually in all areas of the Nation and in a multiplicity of industries.

 

Benefit Seven: It’s GREEN!

You are using a limited amount of natural resources through hiring a “virtual” coach!

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