As a reader of my blog and/or ezine, I know you have tremendous skills and abilities in the ways you can help companies grow or operate more smoothly or achieve their goals in some way. Spending some quality time looking inward and just identifying what you love to do and what happens when you do it is an important part of your job search success.
But what if you are one of those people that cringe when it comes time to communicate those strengths and “sell” yourself in a job interview?
I would like to offer you another perspective or belief system about what selling is – different from the one you might have now. It’s so important you know how to sell yourself because when you are able to communicate your strengths in a way that compels others, you are doing yourself and them a great favor. After all, you can’t help a company that doesn’t hire you.
To boost your know-like-and-trust factor in your job interviews, it’s vital you know how to encourage potential employers to hire you in a way that’s full of integrity and authentically you.
What this means for you is that you will attract the interest of more employers, receive bigger and better job offers, and feel confident in the way you’re communicating to the ways that you can help potential employers get the results they want…and that only you can deliver.
So, here are three tips to help get you started:
Tip #1: Steer the interview by frequently mentioning your value
So, if you’re offering turnaround expertise, you will frequently refer to your turnaround projects.
If you are a marketing expert, you will frequently share the results of your marketing efforts throughout the interview.
By focusing on the results you get, you will quickly and easily build the value of who you can be to your potential employers.
Tip #2: Create before and after stories
Everybody loves to hear before and after stories, even in an interview setting. And the best ones clearly paint a before and after picture
Think of all the problems, challenges and dire situations with your past company (or companies) and how great things are now that you have helped them.
Tip #3: Make THEM an offer they can’t resist
The point is to create an “offer” that’s so irresistible, your interviewers think, “We have to hire this person!”
To do this, you need to offer something they believe they can’t get anywhere else. Be creative!
Here are a couple examples:
One of my clients quickly received a robust offer because HE offered to produce at least two potential solutions to a challenge the company was facing and he said he would do it in 60 days.
Another client of mine set up as part of her interview process a 1/2 day on-site observation of the potential employer’s media company. She then presented an outline of 10 ideas to improve their work environment and boost their ratings. They offered her a whopping 100k over what she had been making previously. All this even after she was let go from that previous position. I love it.
When you learn how to communicate to your interviewers that you are willing to invest getting the right information into their hands that is going to help them, you are removing all the obstacles (including money, time and your competition) that might otherwise stand between you and the job offer(s) you want.