Were you on my free call this morning? I can’t believe how much info I was able to deliver in just an hour!

If you want to listen to the audio recording of the call titled:

Job Search Secrets For 5-and-6 Figure Professionals:
Your Toughest Job Search Questions Answered, Part II

Just click on this link:

http://careerartisan.audioacrobat.com/download/0b552813-5469-4237-7c76-280c163e4541.mp3

Here is what I covered:

How to use social networking to snag your next job opportunity.

How to meet the “key” individuals when networking.

How to network if you are a high level executive or an introverted person.

How do you craft a resume that actually gets read.

A special offer that can save you time and money in your job search.

Plus I made two more very special (time-sensitive) offers!

offer number one:

25% off my job search success system for the next 5 days – either package!

Check out the Job Search Success System here: job-searchsystem.com

(just use coupon code: SPRING)

offer number two:

Everyone that invests in a resume package with me thru the month of JUNE will be gifted the Job Search Success System (the full version with coaching) absolutely fr’ee.

Feel free to spread the word!

Inspiring your success,

Mary Elizabeth

PS Questions? Call us! 830-331-9398.

When you are setting up a turnkey job search campaign and trying to tap into the hidden job market, you may happen upon some hurdles that can stop you in your tracks, shake your confidence and cause you to doubt yourself or tempt you to settle for much less than you deserve. In my previous feature article I covered how fear, negative thoughts, perfectionistic and isolating behaviors can create sticking points for you. Here are the final four pitfalls and how you can avoid them:

Pitfall #5: Not being open to try new job search methods

In this job market you are going to have very little success if all you do is answer a handful of posted jobs.

My clients who are having success right now are the ones that are using direct mail programs, learning how to research and use strategies to tap into the hidden job market (actually quite easy) and learning about social networking.

Pitfall #6: Putting all your eggs in one basket

I worked with a client once who secured three interviews a week after I sent this client her final resume copy.

She was so excited, and I was excited for her. But when I asked her how her job search strategies were going she said she was just waiting for her immediate interviews to pan out before she did anything else. Though I encouraged her not to do this, her mind was made up.

Six weeks later all three potential job opportunities fell through and my client was left with an empty basket and the daunting task of starting all over again from scratch.

Moral of the story: keep your pipeline full and your job search activities consistent until your first day at your new company.

Pitfall #7: No Strategy

In order to be successful in your job search, you have to have a foundation of basic goals and a clear understanding of your driving motivators.

If you don’t, you aren’t going to know what to focus on or where to best invest your time and energy.

I have worked with job seekers who when they first came to me shared that they had been in “I’ll know it when I see it” job search mode for over a year with nothing to show for it.

So, know what industries you are targeting and why, what your salary goals are, your timeframe and your basic game plan before trying to move forward. You’ll be so glad you did!

Pitfall #8: Work/life imbalance

You can’t job search 8-hrs a day. Well, you can but if you do you will probably be feeling drained and burnt out in no time at all.

During a job search you will most likely be experiencing more stress than normal. It’s important that you take better care of yourself and take more time off then perhaps you are accustomed.

This isn’t a luxury! It’s actually a vital part of your successful job search.

Eat right, get plenty of rest and do plenty of those things you love to do. This way you will have plenty of energy for creativity and strategy. You will be rested, clear-headed and enthusiastic in your job interviews which will make a positive impression.

If you see yourself in any one of pitfalls, take heart and use these simple techniques to break through the hurdles so you can stay focused and confident as you move toward the career opportunity you really want.

I would like to share a personal story with you. I remember a couple really lean months after I started my business. My husband and I would sit down at the table and I would start to tick off all the things I had done to market my business properly. “I have done everything right…so, what’s WRONG!?” I would exclaim.

The truth of the matter was, I hadn’t done anything wrong, per se, it just felt like that because I didn’t have the amount of clients that I had expected.

Interestingly enough, in all other ways I had succeeded in meeting all of my business goals and timelines. However, those achievements were overshadowed by the anxiety caused by not having a long line of clients waiting to work with me.

Turns out after about 6 weeks (which felt more like forever), I had plenty of wonderful clients.

You would think as a job search coach I would not fall into this trap! But the point is, when we are going through “the fire” it’s easy to panic and quickly loose perspective.

When you are in a job search it’s not much different. There are highs and lows. Sometimes the phone never stops ringing; sometimes it may feel like all potential employers are purposefully avoiding you. Inevitably one wonders, “What have I done wrong?” No doubt, it can be a confusing time. So here are some tips that provide the job seeker with a very helpful dose of reality.

Tip #1: Expect the peaks and valleys

It’s true. Every job search or career transition has its peaks and valleys. And yes, its uncomfortable.

If you are experiencing a dry spell in your job search you need to look at a few things before you can accurately determine the cause. These include:
Is your resume powerful enough to get you attention? Have you had it professionally written?
Do you have a plan to focus on a particular industry and position? Does that plan include strategies that you are implementing?
Have you investigated the health of the industry you are targeting? Is it in a growth mode or is it shrinking?
Do you know how to tap into the unadvertised job market and, if so, are you been using those strategies consistently and persistently?
Have you given your job search enough time? The average search in a good market can take 2 to 4 months for a mid level professional and 6 to 12 months for a senior executive.

Tip #2 Get realistic about marketing figures

Direct mail campaigns do the heavy lifting for you and I recommend them. They usually yield a 1% to 7% return.

Unadvertised job market strategies can take your positive responses to 20% to 60% in a good market and slightly less in a bad economy. Regardless, pursuing the unadvertised market beats out job boards by a long shot. Job boards are the toughest job market in which to compete. Period.

The bottom line: even still, most companies are not going to respond to you. I am not trying to be negative, but rather to demonstrate that it doesn’t mean your not good enough or not doing something right. Job searching is marketing. Job searching is a numbers game. The solution? Check your search against tip #1 and then increase your numbers.

Tip #3 Don’t Get Down On Yourself

There are loads of things you can do that actually do help emotionally, mentally and physically in a job search. A few of these include:

Use a coach to keep you motivated, make sure you are using the right techniques to leverage yourself in the market and to keep you on track with setting and reaching your goals on a weekly basis.

Work (i.e. job search) and life balance are incredibly vital! Set several hours aside each day to work on your job search and write out what your main activity is for each day. Take the rest of the day off (yes you heard me right!) to rest, relax, to be with your family, to enjoy sports or other activities, work on continuing education read or whatever else you like to do. This will keep you sane and balanced while you are waiting for your efforts to pay off.

Join a church group or a support group. The positive support helps, just trust me on this one.

If you hit a dry spell, remind yourself that its not you and its not personal. Getting depressed and feeling desperate is not the vibe you want to be taking into your upcoming interviews.

Do what you have to do. One executive client I know took a part-time job in a grocery store while he was looking for a full-time executive position. He said it helped him feel like he was still contributing monetarily to his family and just getting out and working part-time kept his head clear.

The wise job seeker and career changer know that dry spells in a job search don’t signal the end of a career as it is known . They use the time to market even harder.

Remember that every marketing effort is an accomplishment in and of itself and does contribute to action, forward movement and future activity. By looking at the situation realistically, using techniques to boost your activity and keeping your focus on what you want (not what you are afraid of) you will maximize your leverage and move consistently forward to the results you want.

Source: CareerProNews

Simply put, environmental educators are people who teach others about the environment. And since the environment is front page news these days, their career is experiencing renewed interest and big changes.
Who exactly are environmental educators?

 
The North American Association for Environmental Education (NAAEE) has about 20,000 members. The breakdown of NAAEE’s membership is a good indication of what environmental educators are doing and where.

 
Brian Day, executive director of NAAEE, says: “Probably about 15 to 20 percent are in the formal education system, with most of them teachers, some of them curriculum developers, some of them science or social studies educators who are overseeing parts of school systems.

 
“Another 15 percent are in higher education.” Day says that they could be teaching in places like the education or forestry departments of colleges and universities.

 
“Then, about [another] half of our members are what I could call non-formal educators,” Day continues. “They work in nature centers, parks, aquariums, zoos, botanical gardens and a myriad of other places.
“And then the last segment works for government, and they can work at the national level — like for the Department of the Environment — or the [state], county or local level.”

 
Moving to a holistic approach
“What people often mistake about environmental education is they think it’s advocacy in the classroom, and that’s just dead wrong,” says Day. “Environmental education is helping students learn at any age — learn how things work so they can make their own individual lifestyle choices and participate in public policy debate.”

 
He explains that environmental education is a lot more than just science. “It’s how natural systems and living systems and human systems all interact, including the social dimension, the political perspective, the economic situation… to why is there global warming, and where should our next energy come from. But if you don’t bring the human dimension to it, then you’re a scientist, not an environmental educator.”
Kristin Poppo is the head of graduate and professional studies at IslandWood, an innovation environmental facility on Bainbridge Island, Washington. She agrees that a holistic approach is important.

 
“There definitely is a growing recognition that we really need to teach our children to care more about the world around them,” she says. “Our programs look at both community and environmental stewardship, and we try to connect those. So we want people who have that broad sense of caring about the world around them.”

 
Poppo herself doesn’t have a science background. Among her many degrees, she has a BA in philosophy and religion, a Master of Divinity, and a PhD in educational foundations.

 
A career path with a few challenges?

 
The largest number of environment educators work in informal settings, as Day indicates. Jobs in these places are often part time, often seasonal, and tend to pay less than jobs in formal education and with the government.

 
Environmental educators often start out in nonprofit organizations to build up experience for their resumes. It can take a little legwork to find these jobs. You have to look for organizations that employ environmental educators and find out if they’ll be hiring in the near future. A diploma or degree from a college or university is usually the minimum requirement for an entry-level job, but this is where things get a little hazy because there really are no hard and fast rules about qualifications.

 
Although nonprofit organizations generally look for people with environment or science backgrounds, Kerri Lanaway says that they’ll also consider individuals with arts, education or even communication backgrounds. Lanaway is the school programs coordinator for a Sierra Club chapter.

 
Chad Stevens is a city park ranger. His job has both environmental and enforcement components. Therefore, “the minimum requirement is generally a two-year diploma in environmental science or a two-year diploma in policing and security,” he says, adding that, “a forestry or other related diploma or degree would also be considered.”

 
In Stevens’ job, educating the public about the environment is just one of many responsibilities, and it’s a very informal one.

 
“We do present programs to the public…” he explains, “but more so, the education component involves brochure development and information dissemination.”

 
The city where Stevens lives and works employs 10 park rangers and offers them a pretty good salary. So competition is fierce when a job is advertised. Stevens says that about 250 people may apply. And while some of the rangers use the job as a stepping stone to something else, Stevens says that some people do stay.

 
For most formal education and government jobs, a bachelor’s degree is typically the minimum requirement. But a master’s degree or a PhD will move you up the ladder faster and earn you more money. Day says that about seven percent of NAAEE’s members earn $90,000 per year or more, so it’s possible to earn a great salary if you get on that track.

 
But even in education and government, the nature of your degree is pretty much open. And this actually reflects an important trend in the whole environmental educator career scene.

 
A changing climate

 
Climate change is a reality, and the climate for environmental educators is changing along with it.
IslandWood, the innovation environmental facility where Kristin Poppo works, is very much at the forefront of new trends. While offering innovative programs for children, adults, families, teachers and graduate students, IslandWood also takes pride in the fact that it pays its educators quite well.

 
“We’ve pretty much set a model for educating that is pretty exemplary, and so people are excited about being a part of our organization,” says Poppo. “But there are a lot of jobs out there in a lot of different areas. And we find that those of our students who are going into teaching, either in public or private schools, are in very high demand.”

 
“There are a few things that are happening right now that are very much changing the nature of environmental education and will cause quite a surge in the number of employers looking for environmental educators,” adds Day. He explains that the NAAEE has just recently become the newest member of the National Council for Accreditation of Teacher Education (NCATE), the organization i

n charge of the professional accreditation process for schools, colleges and departments of education.
“We firmly believe that NCATE will formally adopt, based on guidelines we’ve already developed, standards for environmental education and how it’s to be taught at the university level,” says Day. This means that individuals graduating from these institutions will be better qualified to work as environmental educators.
“At the same time,” he continues, “we have legislation introduced in Congress that will provide more money for training teachers in environmental education. And then we have real environmental problems that are getting global attention.”

 
Day also mentions the fact that parents and teachers are becoming more aware that today’s children, for many reasons, are disconnected from the natural world.

 
“It’s a wonderful time to be in this organization,” he adds. “We’re at a place in human history where in the next generation we have to change everything that humans have done on the planet: economics, transportation, energy, the way we build buildings. We need to reconceive everything.”

 
So, do you have a passion to get in on the action? Whatever type of environmental educator you want to be, there’s a job somewhere for you. And since the requirements for this career are still developing, you can probably make your own unique career path to this line of work

North American Association for Environmental Education (NAAEE)
Lots of information about standards, guidelines, initiatives, research and more
http://www.naaee.org

 
Career: Environmental Educators
Career profile of an environmental educator provided by CollegeBoard.com
http://www.collegeboard.com/csearch/majors_careers
/profiles/careers/106513.html

 
IslandWood
An innovative facility offering environmental programs
http://www.islandwood.org

This is a very common question I receive from new clients. There is no one right answer, but there are some quick and easy steps you can take to make sure you are assessing your situation correctly.

Usually when a professional isn’t getting responses or quality interviews from their resume, the reason falls within one of these categories:

• The resume is poorly written

• The resume hasn’t been distributed widely enough to generate interest

• The methods with which the resume is being distributed are generally poor methods

Let’s take a look at each category:

The resume is poorly written
The problems I see with resumes are too extensive to go into too much depth here, however basic reoccurring problems include resumes that are too wordy, resumes that are not laser focused on the preferred industry and resumes that aren’t loaded with quantifiable achievements.

Unfortunately it’s not uncommon for me to see resumes that were “written professionally” by a resume writer or outplacement agency that just don’t cut it.

In short, if you can’t afford a resume writer, look for up-to-date resume samples via print or online media and do your best to use them as a template. Read several how-to articles on resume writing basics so you know what to emphasize.

Finally, if you hire someone to write your resume for you, make certain they are certified through a reputable association (CMI or CDI for example) and that they have ample experience. Prices can range from as little as $300 to $3,000. Hire the best you can afford. You are worth it.

The resume hasn’t been distributed widely enough to generate interest
It’s a common error to feel that a submission of 10 to 20 resumes via a job board is a good call to action. Unfortunately most people will find that this produces little, if any results. Yielding slight higher results (optimistically 5 %+) include niche job boards, paid job boards, association job boards and direct-to-company websites.

The methods with which the resume is being distributed are generally poor methods
Do you want to see better than a 5% response rate? Then you are going to want to learn basic techniques to tap into the unadvertised job market.

Many people mistakenly believe this means “networking”. It does not, though learning basic networking techniques (that don’t involve calling everyone you know to ask them if they know who is hiring) will both boost your confidence, lower any contact-anxiety you may have and increase your overall results.

A final word about professional help
A certified resume writer and/or job search coach isn’t just for the 6-or-7 figure professional with money to burn.

In fact, a good resume writer and job search coach can save you a substantial amount of money, and that’s not hype. A few of the results a professional can help you achieve include:

• More interviews
• Bigger offers
• Shorter job search

If you are in between jobs, then the sooner you land your next position, the sooner you can regain your monthly income. Just saving one month of wasted effort in a job search can easily translate to savings of thousands of dollars.

A good job search coach knows how to help you identify and reach your goals. They have a goody bag of resources you probably would be hard pressed to find on your own and don’t forget that this help is often tax deductible (check with your CPA for details).

You can take what you learn and apply to your long term career strategy and future career transitions. Bottom line, an effective and meaningful investment in yourself and your career.

Before you decide what your next best step is in your career search, take a few minutes to apply the points in this article to your current situation. This will help you determine the solutions right for you so you can move forward with confidence.

One of the wisest things you will do in your job search is learn the best non-traditional job search methods that fit your particular goals.

One method (and it happens to be my favorite – read on to find out why) is finding and following up on what I like to call corporate growth opportunities.

Growth opportunities are windows when a company is experiencing some form of growth. These can include moves, expansions, launching new products or services, mergers or acquisitions, awards and new rounds of venture capital funding, just to name a few.

Because of the fact that in so many cases when a company is experiencing a major change and/or growth there is a hiring need, it is truly a perfect time for YOU to make an introduction!

A few of the benefits you will enjoy when you capitalize on growth opportunities are:

• You set the pace for leadership and control vs. answering an ad, which positions you as the less desirable, passive/receiver.
• You maximize your leverage, options and opportunities in your industry of choice. In other words, you are in control.
• You are introducing yourself at a time when that company may be investing considerable sums of money to find great talent (like YOU!).
• You have little or no competition.
• You are putting the focus on THEM and their particular situation – highly flattering to the decision maker who you are connecting with – which makes you look fantastic.

Sounds great right? Believe me, it is! And it’s easy to find and follow up on growth opportunities in your specific target market using internet resources including: US Business Journals, Google news alerts, article finders and even associations related to your industry of focus.

Each week you can connect with key decision makers associated with the various growth opportunities that interest you. Send a short value proposition letter and don’t forget to attach a copy of the article and follow up in order to maximize your favorable responses.

This particular method can increase your response rate to 20, 40 and even 60%! Compared to the 1 to 3% response rates you will get through submitting your resume to jobs posted on major job boards there is simply no contest. Learning how to follow up on corporate growth opportunities can easily become your most powerful and effective job search strategy.

Due to the detail I am giving you on this important topic, I have divided this article into two parts for the month of November. Here is part one:

Have you been exploring alternatives to traditional job search methods? If you have, congratulations! You are on your way to greatly increasing your results and response rates!

Using non-traditional job search methods is going to do wonders for you both relative to reaching your job search goals, and in keeping up your excitement and confidence in the process.

Developing the right list of target companies is so important because done right, its going to save you a tremendous amount of time, increase your interviews and save you from the frustration of doing it wrong…which can create an illusion that the reason you are not getting enough quality interviews is because there is something wrong with you or your resume.

So here are my first two tips on how you can get started today developing your own amazing list of target companies:

Tip #1: Focus – Example A

Here is my first example for you on to demonstrate how to go about developing a good list. Let’s say you want to stay in the state of Georgia and you would like to remain in the field of Academia. Your challenge is to find the institutions potentially suited for you in your state. You need to identify where these lists of institutions are AND you need to track where the movement or growth is with these individual institutions. Your best bet is to check out your trade and association journals for these lists and late breaking news like campus growth, appropriated funds, and promotions etc… anything that might indicate growth or development and a great reason for you to connect. Start by Googling Academia+Georgia or Associations+Higher Education+Georgia

Tip#2: Focus – Example B

Perhaps you are in sales and marketing of consumer goods and you want to move into a senior sales role for the “green” market. You are open to relocating anywhere in the US. In order not to spread yourself too thin you must come up with a nice handful of portals you can use to find emerging or developed companies that specialize in your “green” market of choice. Begin by Googling green jobs+products. Are you interested in wind farms or solar? Google green jobs+wind farms or wind farms+USA. You can also try Googling wind energy+investors. These are just a few examples. Not only will you find companies and contact decision maker names this way but you will also find articles and information on companies that are growing and developing new products and services. Any and all companies that you like should make your list!

I also highly recommend using Manta.com to supplement your list building. Manta provides free company profiles & company information on US and International companies, including market research reports, business news and key contact names.

Part two will be coming up in just a couple weeks…In steps three, four and five I will be sharing with you how to create an abundant list, how to get to the decision maker and what to say when you do and what you need to know about following up!

Ahhhhhh….the mysterious unadvertised job market.

I dedicate this article to all those professionals out there who have heard about the hidden market but wonder why you should concern yourself with it.

This is not only a topic I love because I specialize in showing my clients how to succeed in landing a job using the unadvertised or hidden market, but a topic I can talk all day about! So I am splitting this article up into small, easy to digest sections in order to bring you the straight talk about the benefits you stand to gain by using non traditional job seeking methods.

So lets begin with a true or false:

True or false: With all the jobs listed on the internet today I don’t need to concern myself with any “hidden” job market.

False. That is, if you care about getting more than a measly 1-to-3% response rate from the resumes you send out using major job boards.

In other words, did you send out 50 resumes using job boards and you still haven’t heard anything back? Well by these standards your only problem is you haven’t begun to send out enough resumes yet…yikes!

The good news about these stats is that there are a whole bunch of job seekers out there that just started to feel a whole lot better about themselves. The bad news is that this proves job boards are a really depressing, hard and painful way for the majority of us to land great jobs.

True or false: I should only answer jobs that are advertised – because I will look stupid if I send my resume to a company when I have no idea if they need someone like me.

False. Way back when I had my own executive recruiting firm I remember client companies telling me “we don’t have any immediate needs right now but if you find a superstar please don’t forget about us, we want to see their resume!”

Not only do companies always make time for people who are “superstars” (and a lot of this has to do with the way you market yourself to them) but most companies go through at least five steps to fill a position before they will post the position to a major job board.

Think about it: if you have a key position that just opened up in your company is the first thing you do pick up the phone and call Monster? No of course not!

You get on the phone to a few trusted colleagues. You look to see if anyone already on board is qualified to be promoted to it or alert your staff to refer someone they might know. You launch an intimate grass roots campaign to try and fill this position wwaaayyy before the general public is notified. And if after a few weeks if the position is still not filled perhaps you contact a related association to post the job on their member’s only job board or you contract a recruiter.

True or false: I have heard the interview process is shorter and the salary package can be significantly higher with unadvertised opportunities.

True! Why? Because when you pursue unadvertised jobs you are almost always talking with the company key decision-makers right from the start. You have more creativity to sell your skills and build the value of who you can be to the company. And finally because these interviews usually lack the formality of a full blown-human resource driven candidate-search, your competition is significantly lower AND the salary terms are less likely to be chiseled in stone. I have seen this play out to my clients favor time after time!

True or false. I am not “high enough up” the ladder to seek out unadvertised opportunities. The hidden job market only applies to executives.

False. ANYONE and I mean even if you are right out of college can enjoy the benefits of the hidden job market. These jobs are available on all levels and in virtually all industries.

The trick is to hone your focus so you actually achieve the results you want. (more on that later!)

So why should you care about the unadvertised market? Because for you, it means more job opportunities, more market leverage, less competition, shorter interview processes and bigger offers. Golly, I can’t imagine why anyone would want to keep pumping out resumes via the internet when you can have all of this control over your next career move!

Stay tuned for next weeks article where I will reveal powerful tips on tapping into this market yourself!