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The Executive CMO Resume that Landed 15 Potential Job Interviews in 2 Weeks

The majority of our executive resume clients share that they are able to end their job searches soon after we create their executive resumes. Why? Well, there are three rules we always apply that benefit every one of our CXO clients:

  • The first and most important rule we always follow is that we write TO what you want next vs. a narrative focusing on from where you have been.
  • The second rule is that we create visually stimulating and well-organized executive resumes that are easy to digest and provide fundamental context (scale, scope, and alignment) at the cursory glance.
  • And third, we frontload and highlight the metric-driven results you achieve vs. what you do (a weaker position). This clearly establishes your leadership in the minds of your reader.

In the example below, we applied these three principals for this Chief Marketing Officer of Fortune 500 Companies. We then added some rocket fuel to her existing search strategies by conducting an executive recruiter distribution for her, while introducing her to executive recruiters in her area of expertise.

CMO Executive Resume Sample

Click to view full resume.

View the full CMO executive resume sample here.

Recently this client wrote us to apprise us of her progress. In her email, she states she landed 15 solid recruiter conversations and interviews for potential opportunities. She added that she felt the branding and packaging were incredibly well-received.

I confess — marketing executives are our TOUGHEST clients because after all — we both do the same things! This makes me especially proud and pleased for this outstanding Fortune 500 executive. This serves as a good benchmark for the kinds of results that can be fluidly achieved for C-Level executives if they have these following things in place: a clear focus of direction, expertly written and designed marketing collateral, and 2 or 3 C-level job search strategies.

Tips for VP/CXO Executives Who Have Never Had to Search for a Position Before

Approximately 60 percent of executives I speak with will share with me in our initial conversation that they have always been recruited for positions – and that for the first time in a very long time, they are faced with finding their next opportunity themselves. They may have some contacts and even a few recruiters they keep in touch with. But their resume has not been updated in over a decade, they don’t do much with LinkedIn, and they are aware the job search landscape has changed … but don’t feel prepared for the trip. They generally think the right next move is to  “update their resume and see what is out there…”

If that sounds like you, the tips below will help bring clarity regarding the correct steps to take to move forward confidently. It is a positive place to be, filled with opportunity since you come with no preconceived notions of the job search!

Equally important to note is you want to start your executive transition the right way. The reason why is because the wrong resume, the wrong approach, the wrong job search techniques and the wrong expectations can sap your energy and leave you feeling frustrated in a matter of weeks or months.

Here are some key tips to prevent that from happening to you:

DETERMINE YOUR FOCUS OF DIRECTION

First, you have to plan. A few things you will want to know are:

  • What key skills do you want to use?
  • What size company do you want to be with?
  • What titles would you find enticing?
  • Do you have a location preference?
  • What industry would you like to be in?
  • What are your driving motivators? (The things you have to have no matter what. This could be an industry change, a compensation range, a location or other.)
  • What is your time frame and sense of urgency?
  • How is the industry you are interested in doing economically? It is growing or stable? Is it in decline? Ideally, you want to fish where the fish are biting so bear that in mind if your industry is lagging … you may want to look for industries that are connected or on the periphery that present more opportunities.

BUILD YOUR EXECUTIVE RESUME

Now that you have defined the points important to you, you can (and must) build your resume TO them. That means beginning at the end and working backward. Your CXO resume is a marketing document, not a historical career narrative. A very valuable exercise is to explore online jobs to gauge what you are drawn to. Once you have found two or three, you can look for running themes in keywords and phrases. You want to use these as the basis for designing your executive resume.  This is where a top executive resume writer can really pay off. It can be difficult to write about yourself in the light you truly should in order to accurately and crisply convey your value proposition and professional polish. Many executives feel as if they are bragging. When writing your resume, you can quell this feeling by simply focusing on your metric-driven accomplishments. The facts, as they say, speak for themselves. Always start your bullets with those facts. In other words, the result comes first, then you tell how you accomplished the result.

EXECUTIVE JOB SEARCH STRATEGIES

Finally, you need to use the right job search techniques. Searching at the SVP or CXO level is tricky. The rulebook is completely different. You can’t exactly pass your resume around and ask your buddies if they know of any key executive roles (and to call you if they run across one). I mean, you can – but this strategy is counter to you as a leader. Leaders take charge. They maintain more control than this. Fortunately, there are many job search strategies that work flawlessly and are in alignment with leaders and executives. They involve helping others make good decisions for you by giving them the right information. The mediums can be both passive and active as there is a time and place for both strategies and they usually include a combination of executive recruiters, private equity firms, executive networking, LinkedIn and going direct (the hidden job market).

This is a foolproof systematic approach used by top executives across the globe. I hope this empowers you with knowledge that you do not have to give up being the leader you are to facilitate your job transition. In fact, having control of your transition can instead mean that you get to cherry-pick your next ideal role and command premier compensation for it!

Quick Tip for Top Executives on Executive Resumes

The best executive resume writing tips in one quick, 3-minute video. Mary Elizabeth Bradford, The Career Artisan, addresses the top issue executives encounter when writing their own resume and shares the resume tips she uses in her practice.

quick-tips https://youtu.be/aG55kWqNFbc

Want more information on DIY resumes? Visit Mary Elizabeth Bradford’s Success Store at:  http://www.maryelizabethbradford.com/success-store.php

Interested in having Mary Elizabeth create your resume for you? Visit http://maryelizabethbradford.com to schedule a 15-minute introductory call.

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